Mark and illustrations for an internal employee group
Role: Art Direction, Design
created while at Upswing Creative
Our client sought help to create a logo, poster, and presentation for one of their new internal employee groups. The work needed to fit within fairly rigid brand standards while also having a distinct appearance for this new internal purpose. I drew some new illustrations within their current style system to show the concepts needed for the project, and I laid out a slide deck that would be editable by the employee group in the future should they need to update any data.
![Ally-wordmark-RGB-pattern-smallest.png](https://images.squarespace-cdn.com/content/v1/645d429e38103554a1c5c9e4/ebf6fec1-e613-4ed7-b671-ea0298bd5e72/Ally-wordmark-RGB-pattern-smallest.png)
![TRT-ally-pieces.png](https://images.squarespace-cdn.com/content/v1/645d429e38103554a1c5c9e4/f3cd4da0-41a0-4c91-84dc-13afa185a144/TRT-ally-pieces.png)